Cake Poker Network Bought By Lock Poker
It has been released that the Cake Poker network was bought by the owners of Lock Poker, which is currently a skin on the Merge Gaming network. Lock Poker is planning to rebrand the Cake Poker network to Revolution Gaming. This may initially sound like a step backwards for Cake Poker, but when you look closer at the deal it becomes apparent that this is the right move for all involved.
Lock Poker has grown tremendously over the past couple years and by their own admission they have “outgrown” the Merge Gaming network. Acquiring the Cake Poker network allows Lock Poker to forge their own path to success, which they have shown an ability to do over the past couple of years. Cake Poker will become a skin on this larger Revolution Gaming network, which will provide players with greater liquidity, a better tournament schedule and more other poker players with which to start games at various stakes. Basically Cake Poker will be hopping on the Lock Poker train to success.
The Cake Poker network was in need of a new direction and this deal will allow Cake Poker to give up the reins and focus on their online poker room and moving to different markets outside of North America. With Lock Poker heading the Revolution Gaming network Cake Poker will immediately be involved with the largest online poker network that accepts US players as Lock Poker claims to have 40% of the Merge Gaming networks players.
Lock Poker is also planning to run many more player friendly promotions and provide a higher rakeback percentage than their players were receiving on the Merge network. The Merge network put the kibosh on the LOCKOPS online poker series last month and many believe that this pushed Lock Poker’s hand towards acquiring the Cake Poker network faster than they may have otherwise.
For both Lock Poker and all of the Cake Poker skins this is an exciting time and a good move for both the business and the players involved. You can expect to hear much more on this for the next month with Lock Poker officially changing the Cake Poker network to the Revolution Gaming network on June 1st. You can learn more about downloading either site at pokerdownload.co.uk a great site that provides detailed downloading information and interesting room reviews.